why on Dr. pepper cans and bottles the numbers 10 2 4 are on...

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Question by dee
Submitted on 2/5/2004
Related FAQ: alt.fan.dr-pepper FAQ v. 3.40 (1/2)
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why on Dr. pepper cans and bottles the numbers 10 2 4 are on it.

Answer by henry
Submitted on 4/21/2004
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That's when the marketeers were suggesting you drink one...

Answer by Dr. Walker
Submitted on 1/3/2005
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The 10-2-4 times as suggested above were indeed times to drink Dr. Pepper. This advertising campaign was based on research done by Dr. Eddy in the 1920's that showed that a persons energy levels were at their lowest points during the day at 10:30am, 2:30pm, and 4:30pm. So drinking a Pepper and getting all that sugar just prior to those times would pep one up. (No pun intended)

Answer by Annette
Submitted on 4/20/2005
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The story behind the 10 2 4 is when most people's sugar level was low. So these are the requested times that was best to drink Dr.Pepper to keep your sugar up.

Answer by notchbak
Submitted on 5/8/2005
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10 - 2 - 4 THEORY From 1910 to1914 Dr Pepper was identified with the slogan "King of Beverages" and "Old Doc". A typical country doctor character with monocle and top hat became the Dr Pepper trademark character in the 1920's and 1930's. During that era O' Hara discovered research proving that sugar provided energy and that the average person experiences a let down during the normal day at 10:30am, 2:20pm and 4:30pm. That was the origin of the famous advertising slogan "Drink a bite to eat at 10,2, and 4,

Answer by Phil lynch
Submitted on 5/5/2006
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because three peppers a day is good a source of pepper and they want u to drink at 10, 2 and 4

Answer by Fromz
Submitted on 8/27/2006
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A 1920's medical study by Dr. Walter Eddy at Columbia University found the body lags in energy at 10:30, 2:30, and 4:30. It also found test subjects given food or drink 30 minutes before those times - 10, 2, and 4 - didn't suffer the energy slump. The Dr Pepper people found out about the study and asked their advertising agency to tie Dr Pepper to it.

Answer by Spiffy
Submitted on 12/5/2006
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Dr. Pepper also supposedly contained Polyethylene Glycol to help reduce foaming when it was served. This chemical, in addition to hundreds of other uses from high performance automotive batteries to marine archeology preservation, is a common stool softener. If you drank one at 10, 2 and 4 you'd stay as regular as a clock!

Answer by Doodle Bug
Submitted on 1/1/2007
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You drink a Dr Pepper at 10o'clock 2 o'clock and at 4 o'clock It was the logo on the old bottles

Answer by heath
Submitted on 1/3/2007
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That is when you "need" one to avoid an energy slump. This was determined in the 1920's. The only Dr. Pepper bottles that have 10,2,4 on them now are Dublin Dr Peppers made in Dublin, TX. Made from real sugar instead of artificials. Tastes much better and more of a boost. Dr P's version of Jolt.

Answer by BradB74
Submitted on 3/21/2007
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Dr Pepper marketers did a study and found that the body's blood sugar dips low at certain times during the work day, at 1030, 230 and 430. So back in the 30-40s they advertised that a Dr Pepper (with real cane sugar) at 10 o'clock, 2 o'clock and 4 o'clock would maintain optimum productivity through out the day. And the 10-2-4 campaign was born.

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