Your Toyota dealer carries an array of accessories you can add to your
vehicle, including but not limited to floor mats, a cargo net, a roof rack
and associated accessories, fender flares, side sport bars, a rear bumper 
and tow hitch, hard or soft spare tire covers, a center console, 
wheel locks, rear door storage bags, a cargo area mat, a rear wind 
deflector, and a front mask (bra).  

Many aftermarket companies have discovered the RAV4 and are coming out 
with accessories for it.  Many of the factory accessories are available 
in aftermarket versions.  In addition, you can get things like bike 
carriers, front and rear bumpers, front brush guards, headlight and 
taillight covers.